Typically a specific social media profile. The advertising or marketing medium, or the kind of content being shared, like a blog post. The specific campaign name or promotion, for keyword analysis. The social network, search engine, newsletter name or other source driving the traffic. Here’s an example of how they could be used. They’re listed by default in Composer when Google Analytics is selected. Google Analytics uses five specific parameters. Currently, you can't customize the link tracking for each social network tab. Note: If you're publishing to more than one social network, all your posts will use the same parameters. Tip: Adding tracking parameters to a link makes it longer, so we recommend also shortening it.Īll Hootsuite customers can add custom tracking parameters to links, which work with any analytics system (for example, Google Analytics or Adobe Analytics). ?utm_source=facebook&utm_campaign=Summer18 This is what a link looks like with tracking added to it: Tracking lets you analyze campaign, link, or post performance, and see which post links drive traffic or conversions on your website. For example, parameters can denote a link's source, or the post's overarching campaign. Parameters identify a link, and the post that contains it. Tracking parameters are tags that get added to links. Ow.ly links remain the same for the next post when you publish using Post and duplicate (or Schedule and duplicate), unless you've added a dynamic link tracking parameter to the link. Apply shorteners or link presets in Composer when you publish using a template (see Use a content library template).
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Shortening a link in any of the social network content tabs will shorten it in all tabs. When you have social accounts selected, you’ll see the shortened link in your post preview on the right. Choose from the list of available shorteners, and then select Apply. If your organization has other shortener options set up, select Add tracking, then select a preset or Customize.If you’re publishing a post to multiple social accounts, Hootsuite creates a unique Ow.ly link for each post. A link toolbar appears when the post contains a link. In Composer, paste a link into the Content area.Business and Enterprise plan admins can also enable Bit.ly shorteners (see Set up a Bit.ly shortener). Team, Business, and Enterprise plan admins can set up custom vanity URLs to shorten their links with (see Set up a vanity URL). All Hootsuite customers can shorten links with Ow.ly. Shorten links in Composer to keep your posts easy to read.
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Learn how to create a preset for your organization. Your organization may also have a default preset that applies consistent link tracking and shortening to every post automatically. If you're on a Team, Business, or Enterprise plan, you can use link setting presets to apply a combination of tracking parameters and shorteners to a link with one click. Together, shortening and tracking are known as link settings. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links.
Using links in your social posts is a great way to drive traffic to your website, blog, or landing page.
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